The structure, second by second
Timestamps are approximate and taken from the published reel.
| Time | Beat | Why it is there |
|---|---|---|
| 0:00 | A host calls Keith "one of the smartest people who coaches the top executive teams around the planet" | Third-party praise in the first five seconds. A planner trusts a host more than a speaker describing himself. |
| 0:08 | A second host lists his credentials: founder, chairman and CEO of Ferrazzi Greenlight | Credibility delivered by voices, not a list of logos, so the reel keeps moving. |
| 0:24 | "Please welcome Keith Ferrazzi" | The walk-on. It shows a real stage and a real introduction. |
| 0:32 | Keith on transforming the way we work with technology and human behavior | States the business problem his keynote solves. |
| 0:40 | "The way we think about leadership today is sometimes wrongheaded" | A contrarian hook. Planners want speakers who will challenge their audience. |
| 0:56 | Introduces teamship | The signature idea. A named concept makes a keynote easy to sell internally. |
| 1:12 | A client: Keith helped them create "greater accountability, greater trust, greater transparency" | Outcome proof from a buyer, the most persuasive voice for another buyer. |
| 1:28 | Leaders "propping up the energy" of their team; the social contract | Shows he gives the audience something practical to do. |
| 1:52 | "Great leaders who create great teamship, that's extraordinary" | Ends on the signature idea so the last thing a planner hears is the hook. |
Why this reel works for corporate buyers
It sells the room, not just the speaker. Corporate event buyers book leadership speakers to change how a team behaves after the event. The reel spends more time on Keith's ideas and their results than on applause.
It is short because the authority is already there. Keith's credentials are well known, so the reel does not need four minutes to establish them. A newer speaker usually needs more proof on screen, which is why other reels we have made run longer. See how long a speaker reel should be.
Every claim is said by someone else first. The hosts introduce him, a client vouches for him, and only then does he make his case. That order is a pattern we use often; it is covered in what to include in a speaker reel.
Beyond the reel
Keith also hired us for cold email outreach to CIOs and other functional leaders at major corporations. In his recorded testimonial he says the campaigns delivered "somewhere close to 81 qualified leads". Read about the booking outreach service.
Keith's testimonial
“He edited my speaker and podcast reel and got some real, viral, runaway traction. I could not be more thrilled.”
Questions people ask
How long is Keith Ferrazzi's speaker reel?
2 minutes 10 seconds.
Who made Keith Ferrazzi's speaker reel?
Hop On Stages, founded by Mike Hernandez, who worked with Keith on video, social and lead generation for a number of years.
Was it filmed specially?
No. It was edited from existing event footage, like every reel we have published. (Filming is available on a custom quote when a speaker needs new footage.) See speaker reel production.
Keep reading
Speaker reels for
Leadership speakers
What corporate and association buyers need to see in a leadership keynote reel, with Ferrazzi, Gohar and Silverstein as examples.
Case study
Kian Gohar
A 3:00 research-led reel that promises a practical talk, proves it with Harvard Business School research, and names a four-part framework.
Case study
Sam Silverstein
A 4:07 idea-led leadership reel with no host intro: it opens on a provocative thesis and builds the business case for accountability.
Guide
Speaker reel examples
Ten real keynote reels with a note on the technique each one uses best.
Service
Speaker booking outreach
Cold email outreach to event organizers, run for you. How it works and what it has produced.
Speaker reels for
Authors
How an author-speaker's reel proves the keynote is worth booking beyond the book, with Ferrazzi, Sonnenberg, Gohar and Silverstein as examples.
Your next stage
Get a speaker reel that books the room.
One flat $3,000 per reel (50% to begin, 50% on completion). Edited from footage you already have, delivered in 2 to 3 weeks, with two rounds of revisions. Two minutes to see if you're a fit.